We began operations in April 2022 with a single Samsung product category, whose sales tripled last year compared to the previous one, and are expected to double again this year. Along the way, new brands and categories were added, strengthening relationships with strategic partners.

Currently, regional operations are being reinforced through greater allocation of resources and new partnerships that ensure sustained growth in line with the potential of the Paraguayan market.

The business activities carried out in the country include the marketing and distribution of consumer electronics products such as Samsung, JBL, Foxbox, and Haxly.